KONG Cares Campaign
KONG Cares, previously known as KONG “Seconds” in USA are basically Classic KONG toys with minor defects upon production. These toys are deemed unfit for sale, but are actually in perfect usable condition. In USA, non-profit animal rescue groups and shelters are able to purchase the toys for their dogs.
Roots Technologies is the sole distributor for many premium brands including KONG and The Honest Kitchen in Singapore. We have grown and benefited from the pet fraternity, and as we approach our 20th anniversary, we want to share our success with all the shelter dogs in Singapore, which is why we decided to come up with the KONG Cares Campaign.
We give away KONG Cares toys, together with some of Roots’ in-house products such as pet shampoos and herbal pet spray to the animal welfare groups/ individuals rescuers at no cost.
Objective of the campaign
1) We hope to help ease the anxiety and boredom of the shelter dogs by providing them mental stimulation and hours of fun. It also serves as their “first toy” so as to encourage their new owners to teach them on the right things to chew on.
2) We endeavor to provide one KONG Cares toy to every shelter dog under the care of any Animal Welfare shelter/group/ individual as well as supporting the adoption drives.
3) Through this initiative, we hope to create awareness and generate support for our Singapore Specials (dogs) and other shelter dogs. The campaign has officially kicked off in November 2014 and will be on-going till March 2017 when Roots Technologies approach our 20th Anniversary.